Who We Are

We Are Not Just Teachers. We Are Practitioners Who Also Teach.

ROASchool was born from a simple frustration: the best performance marketing knowledge was locked inside agencies, never shared. The courses that existed were either too theoretical, too outdated, or too anonymous — pre-recorded videos made by people who no longer actively ran campaigns. We decided to change that.

The ROASchool Team

How ROASchool Came to Be

ROASchool brings together four professionals with a combined 30+ years of real industry experience — all of whom are currently managing campaigns for clients across the globe. We built a school around what we wished we had when we were starting out: live, face-to-face instruction grounded in current, proven strategies.

The four of us kept coming back to the same observation: the students we mentored informally — friends, relatives, colleagues — always got better results from a single afternoon with us than they did from months of online courses. The difference was not the content. It was the conversation.

ROASchool exists to scale that conversation. To bring the kind of mentorship that used to be reserved for people lucky enough to know the right people — and make it available to anyone willing to show up, learn, and put in the work.

Our Mission

To make world-class performance marketing education accessible, practical, and face-to-face — producing graduates who can deliver real results from day one.

Practitioners First

We only teach what we actively do. Every session is grounded in live campaigns, not textbook theory.

Honesty Over Hype

No promises of overnight success. Genuine skill-building that lasts and delivers measurable results.

Human Connection

Learning in a room together beats watching a screen alone. That is why we never record our sessions.

Continuous Learning

The industry evolves fast u2014 our curriculum evolves with it. You always learn what is working today.

Diversity of Application

We believe great marketing applies across every sector u2014 from charities to e-commerce to professional services.

Small Cohorts

Capped class sizes ensure every student gets the personal attention they deserve.

The People Behind ROASchool

Meet Your Instructors

Our four instructors bring over 8 years of industry experience each, and all are currently working with businesses across multiple countries and sectors.

Hamza Yaqoob

Hamza Yaqoob

Co-Founder | Meta Ads Lead

Hamza has spent over 8 years managing paid social campaigns across a wide range of industries. He specialises in Facebook and Instagram advertising, with a particular focus on lead generation for dental clinics, law firms, and healthcare providers. He currently manages campaigns for clients in the UK, US, and Middle East.

Arslan Shafique

Arslan Shafique

Co-Founder | Google Ads Specialist

Arslan is a Google Ads expert with more than 8 years of hands-on experience in Search, Display, Shopping, Performance Max, and YouTube campaigns. He has a proven track record of improving ROAS for e-commerce brands and driving cost-effective lead generation for professional services.

Haseeb Zafar

Haseeb Zafar

Co-Founder | AI Integration Expert

Haseeb focuses on the intersection of artificial intelligence and performance marketing. With 8+ years in digital marketing and a deep interest in AI tooling, he leads ROASchool's AI curriculum — covering ChatGPT-powered copywriting, automated reporting, AI-generated creatives, and workflow automation.

Faizan Khan

Faizan Khan

Co-Founder | Performance Strategist

Faizan takes a holistic view of performance marketing — looking beyond individual channels to understand how Meta Ads, Google Ads, and AI-driven strategies work together to drive business growth. With over 8 years of experience across charities, pharmacies, and professional services, he excels at budget allocation and cross-platform strategy.

Who We Work With

Clients & Industries

Our instructors currently manage active campaigns for clients across the following sectors — bringing that live knowledge directly into every classroom session.

Pharmacies & Healthcare

Dental Clinics

Law Firms & Solicitors

Charities & Nonprofits

E-Commerce Brands

UK, US & Middle East

Professional Services

B2B Lead Generation

Our 10x ROI Guarantee

We are so confident in our methodology that we stand behind it with a bold promise. We guarantee you will see a clear, actionable path to 10x your investment in our education — or we continue working with you until you do. No fine print. Just real accountability.

Ready to Start Your Journey?

Join ROASchool and learn from practitioners who deliver real results every single day.